5 Tips for Establishing Loyal E-Shoppers

We’ve all heard the idiom “the customer is always right.” However, this popular saying has less to do with the actual accuracy of shoppers and more to do with customer service. Even when the customer is dead wrong, a smart storekeeper knows that it’s in the best interest of themselves and the store to treat the customer with respect.

The same thing is true when it comes to online shoppers. While you might not get the same face-to-face interactions with consumers as you would in a brick and mortar, customers still expect (and deserve) an amicable experience. Especially as ecommerce begins to overtake physical stores.

Not to mention that online vendors are in hot competition as industry grows with both small-time digital merchants and enterprise giants. In fact, online sales are expected to reach $523 billion in the U.S. in 2020. The message is clear: making yourself and your business stand out from the crowd is essential for your success in such a crowded marketplace.

Below are a few tips for establishing a loyal customer base for your ecommerce site.

Sell Quality Products

This one should be obvious, but hosting higher quality items, even if they are more expensive, is a great way to keep customers happy. Sure, you might be able to get more customers in the short term by selling products made from cheaper materials, but do you think those same buyers will come back for more? Not likely.

Selling better merchandise will separate you from imitators, build a strong customer base and ensure that shoppers will spread the good word about your offerings.

Build a Website That Is Easy on the Eyes

Prospective customers are much more likely to buy from your site if it is attractive and simple to use. Just as selling high quality products is important, so to is building a high quality website.  Do your best to cut down on clutter and avoid grainy images, as these will only distract from your most important offerings. Remember to include an ‘about us’ page, a contact page and search bar. These should be readily accessible to anyone visiting your site, whether they are a return user or first-time customer. The best ecommerce site builders will offer various templates to make your job easier.

Get Social

In today’s world, it is absolutely vital that businesses establish a social media presence to engage with customer. Research shows that the majority of consumers value a brand’s Facebook page more than its website. There are a few reasons for this: Social pages update more often than webpages, they are regularly seen in feeds during normal browsing and they offer a way for customers to communicate with their favorite ecommerce sites.

So, start a Facebook page, a Twitter account or an Instagram profile today.

Host Promotions & Contests

Once you’ve created your social media strategy, consider sharing exclusive promotions or contests with your followers. Not only does this make shoppers feel special and appreciated, it also gives you an opportunity to find new customers.

For example, you could ask your fans to tag five friends for a chance to win special prizes, encourage followers to post images of themselves using or wearing your products, or have them join you in a virtual scavenger hunt for 50 percent off select items. What other ideas can you imagine?

Use Email Marketing (Sparingly)

Obviously social media marketing has its perks, but nothing is quiet as successful as email marketing. Believe it or not, email marketing has an impressive ROI — $38 for every $1 spent. And more than 44 percent of email recipients made a least one purchase as a consequence of targeted email marketing. That’s huge!

Push your customers to join your mailing list for updates on upcoming sales, new product releases and more. That being said, you can have too much of a good thing. Sending too many emails could annoy your subscribers, so use email marketing sparingly.

As you can see, building a robust customer base is all about finding shoppers where they are and giving them what they want. Experiment with the above techniques to find out what works best for your brand and your shoppers.

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MoneyAhoy.com $250 January Free Cash Giveaway!

That’s right – MoneyAhoy.com is giving away $250 PayPal cash to one lucky winner in January (2016)!

Christmas bills have you down?  Didn’t get that present you were really hoping for?  Just looking to pickup a few extra bucks to add to you emergency fund?  Or, maybe you are interested in starting to invest in the stock market?

If you are ready for your chance to win, then enter the giveaway below!  There are multiple ways to enter, but only one winner will take home the $250 prize.  See below for the complete terms and conditions.

The winner of the $250 January Free Cash Giveaway was:  Todd H. from Texas

Congrats Todd!!!

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Terms and Conditions of the $250 January Free Cash Giveaway:

January 8 28, 2016 at 12 a.m. EST to January 25, 2016 at 11:59 p.m. EST

Open Worldwide

Prize: 1 winner will receive $250 PayPal cash.

Eligibility and Rules: NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW. This giveaway is open to individuals over the age of the majority in their home country. The winner will be chosen randomly through the Rafflecopter form. It is the sole responsibility of the winner to adhere to all laws in their respective country, which includes payments to any governing tax body.

Winner Selection: The winner of the giveaway will be selected in a random drawing through Rafflecopter from among all eligible entries received throughout the promotion period. The random drawing will be conducted within 72 hours of the closing of the giveaway by MoneyAhoy or its designated representatives, whose decisions are final. Odds of winning will vary depending on the number of eligible entries received. Winner will be notified by email by Derek <dot> Chamberlain <[at]> MoneyAhoy.com. Potential winner must accept the prizes by email as directed by MoneyAhoy within 48 hours of notification. Any winner notification not responded to or returned as undeliverable may result in prize forfeiture. The potential prize winner may be required to sign and return an affidavit of eligibility and release of liability, and a Publicity Release (collectively “the Prize Claim Documents”).

Privacy: All entrants acknowledge that if they are chosen as a winner, some of their personally identifying information may be disclosed to third parties at least as required by law, including, without limitation, on a winner’s list. All personal information submitted as part of the giveaway may be shared by and between the promotion entities, and each of the promotion entities will use such information in accordance with their respective independent online privacy policies. See MoneyAhoy’s full privacy policy here.

Rafflecopter Disclaimer: This promotion is powered by Rafflecopter. Metric Feat LLC (“Rafflecopter”) does not sponsor, administer or endorse this promotion. By entering this giveaway, participants agree to Rafflecopter’s Privacy Policy.

Social Media Disclaimer: Entrants should understand that they are providing their information to the sponsors of the giveaway and not to Facebook, Pinterest, Twitter, Instagram or Google+. This promotion is in no way sponsored, endorsed or administered by, or associated with any of these social media sites.

Disclaimer: This giveaway is blog sponsored and is in no way associated with PayPal. If there are any questions, please email Derek <dot> Chamberlain <[at]> MoneyAhoy.com

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How Would You Like to Earn $1,500 Per Hour?

It’s easy – take a minute to join the free giveaway for a quick $25 in Paypal cash courtesy of www.checkngo.com!  That’s right, just one minute of your time could land you $25 – that’s like making $1,500 an hour!!

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Book Giveaway – FlexScore

Recently, a marketing rep for FlexScore contacted me out of the blue.  She had read the comments I left on the Review of FlexScore over at Get Rich Slowly and decided to reach out to me.

As part of a special promotion for FlexScore, they’ve agreed to partner with me and give away 10 free FlexScore paperback books to MoneyAhoy readers (they’ll even cover shipping and handling for the winners).

Here’s a marketing blurb about the book from Amazon: “Tired of that gnawing feeling in your gut telling you that you should be doing better with your finances, but you don’t know where to begin? Begin here. This book is different. It’s about FlexScore, a revolutionary tool offering financial advice for the rest of us. This book was written for the average American. It is full of lessons and stories of real client situations, both successes and failures. We think it’s time for real industry change and believe FlexScore brings it.”

The book sounds pretty damn interesting to me.  I’ll definitely be giving the book a read and checking out their website to find out what my FlexScore is (it’s free to sign-up)!  I’ve got a couple other books to read first, but I’ve put this one on my short list.  The entire concept of getting a full financial score for how you’re doing is such a great idea (I wish I had thought of it first )

If you’re interested in winning your very own paperback copy of the FlexScore book, just enter the Rafflecopter drawing below for your chance to win!  You can get more giveaway entries by following MoneyAhoy on twitter, tweeting about the giveaway (daily), liking MoneyAhoy on Facebook, or adding your comments on what you would use FlexScore to help you with below!  Make sure to read the terms and conditions (Shipping and Handling to US will be free) 

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