Just because something is professed to be on sale, that doesn’t really mean it’s a good deal!
Retail Brainwashing
I covered this a little bit in an old article around retail brainwashing – did you know there is a whole science around tricking people into buying stuff? As humans, we find it difficult to resist a good limited time sale! We have evolved over the centuries to make the most of limited resources.
See the below example of a retail snafu that my wife and I found in Sams Club recently:
Do you see anything funny about the picture below? You kinda have to wonder about the person highlighting the original price and just what they were thinking 🙂
Now for the Low, Low Price of… – Final Thoughts
What’s my point in all of this? In your day-to-day shopping, maintain a level of skepticism when it comes to sales! Just because something is on sale does not mean that you are getting a good deal!
Martin says
haha, good one. But I have a better one. I saw a tag announcing a big 50% sale with the original price even higher than the discounted one. These stores are really good at tricking us. You just reminded me about Amazon and how good they are in making people thinking that they are cheaper than brick and stone retails due to less overhead. Yeah, sure. When you check their prices you will find many items more expensive than in the store.
Derek Chamberlain says
Martin,
Exactly! Buyer beware indeed! It always pays to take your time and check around before buying something too quickly.
Brock @Cleverdude says
I saw a sign at target that boasted a 3 cent sale on ketchup. Oh, Oh, Oh….I better buy that one because it’s on sale! 🙂
Brock @Cleverdude recently posted…Save Big At Costco Liquor Stores
Derek Chamberlain says
Only while supplies last!!!!